Founders — Dmitry & Ekaterina Strugovshchikov

DMITRY & EKATERINA STRUGOVSHCHIKOV

FOUNDERS — STRUGA

STRUGA was founded by Dmitry and Ekaterina Strugovshchikov — a husband-and-wife team from Stavropol, Russia. Neither trained as jewelers. Dmitry discovered silver craft in Bali and became the creative force behind the brand; Ekaterina manages business operations, production logistics, and the Russian market.

Since 2018, the couple has worked with master silversmiths in Celuk Village — the center of Balinese silver tradition for over a century. Every STRUGA piece begins as a sketch, evolves through wax modeling, and is brought to life through the traditional lost-wax casting process.

DMITRY

Design, creative direction, brand identity. Works directly with Balinese artisans on every new piece. Developed the Living Silver philosophy and the three-world architecture: CODEX, RITUAL, LAB.

EKATERINA

Business operations, production management, Russian market. Manages the Stavropol workshop, B2B partnerships (Poison Drop, 47Store, Hedonist Store), and legal operations for both Russian and Indonesian entities.

THE BRAND

STRUGA — experimental dark silver, handmade in Bali. Three creative worlds:

  • CODEX — Signature DNA pieces
  • RITUAL — Dark spiritual designs
  • LAB — Experimental pop-objects

Plus: DARK UNION (alternative wedding rings) and ISLAND ARTIFACTS (collector pieces).

PRODUCTION

  • Celuk Village, Bali — traditional lost-wax casting
  • Stavropol, Russia — precision manufacturing, delivery 2-5 days

LIVING SILVER

925 sterling silver without rhodium coating. The silver darkens naturally through contact with your skin. No two pieces age the same way.

Silver that remembers.