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What the LAB World Is, the STRUGA Way

LAB is one of STRUGA's five worlds — the language of experiment, prototype and exception, where a form may be a proof or a provocation. Here the brand also steps beyond jewelry.

What kind of world this is

A STRUGA world is a language of the brand, not a section of the catalog. LAB is the language of experiment: forms that allow themselves to be a prototype or a provocation. The climate here is the worktable, the tool, the unfinished held as a norm. There is one leading state — experiment. LAB is where a form still argues with itself.

LAB recasts the world around it — the language of nature, familiar objects, toys, parts: pins, mushrooms, rabbits, carabiners of every size. The work here can run in an entirely different register, for an entirely different audience, than the rest of STRUGA. This is the zone of experimental drops and limited collections. Not a display case of finished things — an open table on which a piece is still looking for its final form.

This is also where STRUGA steps beyond jewelry — into clothing and object design. It is a fact of direction, not a launched line: a garment, for instance, carries the name WAGI — the name of a specific model, not a clothing line.

Where it came from

LAB is a forge of ideas. An experiment here can lead to the birth of a new family: what begins as a one-off trial sometimes grows into a language of its own. That is how the world works from the inside — not as a finished shelf, but as a process that has a continuation.

One example of that growth is BearRabbit, an object worn as a pendant and as an earring. It may become a family of its own under the name Beautiful Frankenstein. This is a working version, not a settled fact: LAB shows a form at the stage where it still argues with itself, and does not pass a trial off as a result.

Who lives here

The core of the world is the EXPERIMENTAL family — the experimental forms of LAB themselves. By the canon it is a zone of pure creativity: here STRUGA experiments with form and material, works across different styles, and reimagines the familiar things around us — this is how Triple Drills, Mushroom, Pills and BearRabbit appeared. Beside it, as a material-experiment, stands FUSED — massive rings in the aesthetic of molten metal, where the material behaves like a trial rather than a smoothed-down norm.

The map of LAB is closed and short: two families, EXPERIMENTAL and FUSED. Past their borders the world stays open — for drops, limited collections, interior objects and those very forays into clothing and object design that have not yet become a family.

Surface and material

At the base is sterling silver 925. STRUGA gives its uncoated 925 — silver without rhodium plating — its own name, Living Silver: a surface that darkens over time and lives a form together with its owner, instead of staying mirror-sterile.

But LAB does not reduce to a single material. Because this is a world of the trial, other materials and other carriers are allowed here — up to clothing and objects. In LAB the material is itself part of the experiment, not a fixed constant.

Among the other worlds

There are five worlds, and they do not nest inside one another — it is a flat list of languages. Three of them run across the brand, gathering different form-families: CODEX — the everyday architectural form, the brand's DNA; RITUAL — its dark, symbolic side; LAB — experiment and exception. The other two are built differently: DARK UNION — a world and a family at once, the made-to-order union rings; ISLAND ARTIFACTS — a selection drawn from real island demand.

If CODEX is system and record, and RITUAL is a repeated gesture, then LAB is trial and error. People come here with a request for the unusual, the non-standard, the experimental — for something that was not in the catalog before.

Frequently asked

What is the LAB world at STRUGA? LAB is one of STRUGA's five worlds: the language of experiment, prototype and exception. Here live forms that allow themselves to be a proof or a provocation — the language of nature and familiar objects recast in silver: pins, mushrooms, rabbits, carabiners of every size, alongside limited drops. This is also where STRUGA steps beyond jewelry, into clothing and object design.

How is LAB different from CODEX and RITUAL? CODEX is the everyday architectural form, the brand's DNA; RITUAL is its dark, symbolic side. LAB is proof and error — the unfinished held as a norm, not a defect. One world, one language: LAB does not blend with the others. Its single state is experiment, and a form here is shown while it still argues with itself.

What pieces live in the LAB world? Its core is the EXPERIMENTAL family — familiar objects reimagined in sterling silver 925: Triple Drills, Mushroom, Pills, BearRabbit. Beside it stands FUSED, a material-experiment in the aesthetic of molten silver. Past the two families the world stays open — for drops, limited collections and forays into clothing and object design, such as the garment named WAGI (the name of a specific model, not a clothing line).

What is the hottest jewelry trend right now? Authored, one-off silver in place of mass-produced decoration — a piece with its own form and idea rather than another thin band. In the LAB world that is the EXPERIMENTAL family: everyday objects reimagined in sterling silver 925 — Triple Drills, Mushroom, Pills, BearRabbit — forms that did not exist before.

What is the highest quality silver jewelry? Sterling 925 is the jewelry-quality standard — an alloy of 92.5% silver with 7.5% copper, hard enough to hold a shape where pure silver would bend. STRUGA works in 925 throughout, including the experimental forms of LAB. The brand leaves it uncoated as Living Silver, so the surface darkens with wear instead of staying mirror-sterile.

What is the 2:1:1 rule in jewelry? A common capsule guideline: for every two basic pieces you add one accent and one statement piece. The LAB world is built for that last role — the object-statement an outfit assembles itself around, a form sought out as unusual or one-off silver.