What the LAB World Is, the STRUGA Way

LAB is one of STRUGA's five worlds — the language of experiment, prototype and exception, where a form may be a proof or a provocation. Here the brand also steps beyond jewelry.

In short. The LAB world holds 17 objects right now, all of them for sale: 7 earrings, 4 costumes, 3 necklaces, 2 rings, 1 bracelet.

Thirteen of them are jewelry in sterling silver 925; four are silk oversize costumes. This is the only STRUGA world whose storefront carries something other than jewelry.

The world has two families: EXPERIMENTAL — 16 objects out of 17 — and FUSED, a single one, the Fused Cross ring. Five more objects carry BLADE with them, a family of the neighbouring CODEX world.

Four LAB objects stand in ISLAND ARTIFACTS at the same time, and one in CODEX. At STRUGA the flexibility exists only at the level of the single object: worlds and families never nest inside one another.

The LAB world holds two families: EXPERIMENTAL (core — Triple Drills, Mushroom, Pills, BearRabbit) and FUSED — the aesthetic of molten metal, where a form has no clear borders and no edges.

The base material is sterling silver 925, left uncoated as Living Silver — a surface that darkens over time instead of staying mirror-sterile.

LAB is where STRUGA steps beyond jewelry — into clothing and object design; the garment WAGI is the name of a specific model, not a clothing line.

The neighbouring STRUGA worlds are CODEX, RITUAL, DARK UNION and ISLAND ARTIFACTS — a flat list of languages that do not nest inside one another.

• What kind of world this is
• Where it came from
• Who lives here
• Surface and material
• Among the other worlds
• At a glance
• Frequently asked

What kind of world this is

A STRUGA world is a language of the brand, not a section of the catalog. LAB is the language of experiment: forms that allow themselves to be a prototype or a provocation. The climate here is the worktable, the tool, the unfinished held as a norm. There is one leading state — experiment. LAB is where a form still argues with itself.

LAB recasts the world around it — the language of nature, familiar objects, toys, parts: pins, mushrooms, rabbits, carabiners of every size. The work here can run in an entirely different register, for an entirely different audience, than the rest of STRUGA. This is the zone of experimental drops and limited collections. Not a display case of finished things — an open table on which a piece is still looking for its final form.

This is also where STRUGA steps beyond jewelry — into clothing and object design. The clothing is already on the storefront: four silk oversize costumes in beige, black, white and red. They are four colours of one model, which carries the name WAGI — the name of a specific model, not a clothing line.

Where it came from

LAB is a forge of ideas. An experiment here can lead to the birth of a new family: what begins as a one-off trial sometimes grows into a language of its own. That is how the world works from the inside — not as a finished shelf, but as a process that has a continuation.

One example of that growth is BearRabbit, an object worn as a pendant and as an earring. It may become a family of its own under the name Beautiful Frankenstein. This is a working version, not a settled fact: LAB shows a form at the stage where it still argues with itself, and does not pass a trial off as a result.

Who lives here

The core of the world is the EXPERIMENTAL family — the experimental forms of LAB themselves. By the canon it is a zone of pure creativity: here STRUGA experiments with form and material, works across different styles, and reimagines the familiar things around us — this is how Triple Drills, Mushroom, Pills and BearRabbit appeared. Beside it, as a material-experiment, stands FUSED: its pieces have no clear borders, corners or edges — the whole surface is wavy and molten. The family itself is short, three objects: a necklace, an earring and a ring. One of them stands in LAB — the Fused Cross ring; the other two went to RITUAL.

The map of LAB is closed and short: two families, EXPERIMENTAL and FUSED. Past their borders the world stays open — for drops, limited collections, interior objects and those very forays into clothing and object design that have not yet become a family.

Surface and material

At the base is sterling silver 925. STRUGA gives its uncoated 925 — silver without rhodium plating — its own name, Living Silver: a surface that darkens over time and lives a form together with its owner, instead of staying mirror-sterile.

But LAB does not reduce to a single material. Because this is a world of the trial, other materials and other carriers are allowed here — up to clothing and objects. In LAB the material is itself part of the experiment, not a fixed constant.

Among the other worlds

There are five worlds, and they do not nest inside one another — it is a flat list of languages. Three of them run across the brand, gathering different form-families: CODEX — the everyday architectural form, the brand's DNA; RITUAL — its dark, symbolic side; LAB — experiment and exception. The other two are built differently: DARK UNION — a world and a family at once, the made-to-order union rings; ISLAND ARTIFACTS — a selection drawn from real island demand.

If CODEX is system and record, and RITUAL is a repeated gesture, then LAB is trial and error. People come here with a request for the unusual, the non-standard, the experimental — for something that was not in the catalog before.