STRUGA Wholesale — Bali Silver Stockist Partnerships

By Dmitry Strugovshchikov, founder of STRUGA

For concept stores, galleries and design-led retailers considering STRUGA as a stockist partner.

How STRUGA wholesale relationships actually work

Wholesale partnerships with STRUGA differ from buying off the rack at Celuk-area showrooms or generic Bali silver counters. The differences matter for stockists planning a serious silver inventory.

• Verified alloy and quality. Every STRUGA piece is hallmarked 925, alloyed with copper only (no nickel), produced in accountable Bali workshops. No tourist-counter inventory mixed in. Stockists can guarantee material to their customers.
• Consistent design vocabulary. STRUGA's range is organised by five worlds (CODEX, RITUAL, LAB, DARK UNION, ISLAND ARTIFACTS) and built around eleven design families with one internally consistent language. Stockists can carry a coherent collection rather than a grab-bag of unrelated pieces.
• Production capacity. Established workshops can run consistent volumes. Stockists who need 50–200 unit re-orders get reliable timelines (typically 4–6 weeks for standard production). Showroom inventory is what's available; brand wholesale is what's producible.
• Materials and copy support. STRUGA provides product photography, descriptions in the brand's voice, technical specifications and care instructions for stockist use. Tourist-counter purchases come with no support material.
• Returns and refurbishing. Production defects can be returned and replaced. Tourist-counter purchases are typically final sale.

What STRUGA's range covers

STRUGA works in 925 sterling silver. The catalogue is silver and silver compositions — there is no gold line. The range covers:

• Sterling silver rings — architectural, brutalist, signature forms.
• Bracelets and chains — from light daily wear to massive industrial pieces.
• Necklaces, pendants and amulets with raw stones (tourmaline, aquamarine, heliodor) and Seymchan meteorite.
• Ear pieces — studs, drops, hoops and ear cuffs.
• Carbon and mosaic compositions — STRUGA's signature combinations of carbon fibre with silver, copper, brass and meteorite (see MOSAIC).
• Dark Union — engagement, wedding and paired commitment rings, made to order.

Pricing and minimums

STRUGA does not publish a wholesale price list. The position is straightforward: lowest wholesale price and flexible conditions negotiated against each partner brief. A discount can be obtained on small first orders. A single order of $10,000 USD secures STRUGA's lowest wholesale price for that partner — and it stays in place on every subsequent order, regardless of volume.

Indicative tiers, against which the brief conversation runs:

• Initial trial order: 10–25 units, retail-ready pieces from existing collections. Limited discount, no minimum collection commitment.
• Regular wholesale: 50+ units per quarter. Standard wholesale discount; collection breadth across product types.
• Strategic partnership: 200+ units annually, single-city or regional exclusivity options, co-marketing arrangements. Custom terms.
• Custom production: available for stockists with specific design requirements. Lead time 8–12 weeks. Minimum 30 units per custom design.

For specifics, contact wholesale@strugadesign.com or via the contact form.

Categories that work well for stockists

Different categories serve different retail contexts. STRUGA's product line covers most.

• Entry pieces ($40–$100 retail): ear cuffs, studs, small pendants. High turnover, accessible price point, good for entry-level retailers.
• Mid pieces ($100–$300 retail): architectural rings, statement earrings, light bracelets. The bulk of most retailers' silver business.
• Flagship pieces ($300–$800 retail): heavy bracelets, multi-stone work, statement rings. For retailers serving design-aware customers.
• Custom and one-of-one ($500+ retail): bespoke work for specific clients. Requires retailer staff trained on the design conversation.

What distinguishes serious stockist partners

1. Display environment that respects the aesthetic. STRUGA pieces work in dark contemporary retail environments. They struggle in mass-market or warm-traditional settings. Partner stockists typically have aesthetic alignment.
2. Staff who can speak about the brand. Customers asking about Living Silver, oxidation or Bali production deserve real answers. Stockists invest in product training.
3. Willingness to handle returns and refurbishing. STRUGA pieces are repairable; stockists typically coordinate the return-to-workshop process for customers.
4. Geographic and channel coherence. One stockist per market segment in a given city or region typically works better than overlapping coverage.

Frequently asked questions

What's the minimum first order?

Initial trial orders typically start at 10–25 units, selected from existing collections. Specifics vary by retailer profile and market — agreed at the brief stage.

How long does production take for a wholesale order?

Existing-collection pieces: 4–6 weeks for standard orders. Larger orders (200+ units): 8–10 weeks. Custom production: 8–12 weeks per custom design.

What's the typical wholesale discount?

Tiered against order volume and partnership commitment. Provided directly during stockist onboarding, not published publicly. A single $10,000 order secures the lowest wholesale price for that partner permanently.

Can I have geographic exclusivity?

Strategic partnerships include geographic exclusivity options for specific markets. Single-city or regional exclusivity is more common than country-level. Agreed at the brief stage.

Do you supply product images and copy?

Yes. STRUGA provides high-resolution product photography, technical specifications, care instructions and brand-consistent copy for stockist use. Custom photography for stockist-specific contexts is also available.

What about authentication for end customers?

Every STRUGA piece is hallmarked 925 with the brand stamp. Stockist-supplied pieces include standard authentication; serial numbers are tracked for higher-priced pieces.

Can I return unsold inventory?

Standard wholesale terms include limited returns within agreed windows. Specifics vary by partnership level.

Does STRUGA work with online stockists?

Yes — both physical retail and online channels. Online stockists typically need stronger product photography support and faster fulfillment terms. The same wholesale tier structure applies.

Does STRUGA sell gold pieces?

No. STRUGA works in silver — 925 sterling silver and silver compositions with carbon, raw stones and meteorite. There is no gold line.

See also: STRUGA wholesale partnership.