STRUGA Wholesale — Bali Silver Stockist Partnerships

By Dmitry Strugovshchikov, founder of STRUGA

Wholesale Bali silver covers three different trades that look identical from outside. A counter sells what sits in the case that day. A contract workshop casts your drawings under your own name. Brand wholesale — what STRUGA does — supplies a settled catalogue: 925 sterling silver alloyed with copper only, no nickel, one design language across five worlds, with photography, specifications and care copy attached. First order from $500. Catalogue pieces produced in 14–21 days. A single $10,000 order fixes the partner's lowest price permanently.

Updated August 20, 2026

- STRUGA supplies 925 sterling silver, alloyed with copper only, no nickel. No gold line, no plating.

- Minimum first order $500 USD; repeat orders from $300. A single $10,000 order secures that partner's lowest wholesale price permanently, on every order after it.

- In-stock pieces ship in 3–5 business days. Made-to-order runs 14–21 days, one-off designs 21–30, orders above 100 units 30–45. Delivery adds 7–21.

- Territorial exclusivity is negotiated from $20,000 a year, more often for a single city than a country. Private label starts at $5,000, co-branded packaging at $2,000.

- The live catalogue holds 134 pieces in eight categories, $58–$2,159 retail — a 0.5-gram Blade ear cuff at one end, a 130-gram Carabiner cross bracelet at the other. Seventy-two percent of it sits between $100 and $300.

- Piece weights run 0.3–130 grams, median 5.4. Weight sets the silver cost, the shipping band and the insurance line at once.

For concept stores, galleries and design-led retailers considering STRUGA as a stockist partner.

What does wholesale Bali silver actually mean?

Three trades share the phrase, and they behave differently on a shelf. Counter stock is bought finished, in whatever quantity happened to be in the case that morning; the next batch is never the same, so a piece that sells cannot be re-ordered. Contract manufacturing inverts the problem — the workshop makes your drawings under your own brand, and the design work, the sampling and the risk stay with you.

Brand wholesale sits between them. The catalogue exists, the design language is settled, and the same piece comes back next season in the same form. STRUGA's range runs through five worlds — CODEX, RITUAL, LAB, DARK UNION, ISLAND ARTIFACTS — and eleven design families built on repeated forms rather than seasonal themes. A case filled from it reads as one line, not as assorted silver.

Type of supply	Minimum	Re-order	Comes with the goods
Counter stock	1 piece	Not identical	Nothing
Contract workshop	Your own design	Yes, at your cost	What you commission
STRUGA brand wholesale	$500 first, $300 repeat	Same form, 14–21 days	Photography, specifications, care copy

The difference shows in what arrives with the goods. Wholesale pieces come with product photography, technical specifications, care instructions and copy in the brand's voice. Counter stock comes with none of it. A factory order comes with none of it either, unless it is commissioned separately.

Is Bali sterling silver good quality, and how do you check it?

Bali has worked silver for generations, and the range on the island is wide — which makes verification a question about the supplier, not about the island. Sterling is 92.5% silver by definition. The other 7.5% is the alloy, and that is where suppliers separate. STRUGA alloys with copper only. Nickel is used nowhere in the line, which matters for retailers selling into markets that regulate nickel release in jewellery.

Three checks do the work. The specification should give the weight of every position in grams — all 134 pieces in the STRUGA catalogue carry it. Every order should pass quality control before shipping, with photographs of the finished pieces sent on request. And the alloy should be named rather than implied: a supplier who cannot say what the remaining 7.5% is did not make the piece.

Surface is a separate question from alloy. Silver left unplated darkens from air and skin, and STRUGA treats that darkening as designed rather than as wear — the brand calls it Living Silver. Staff selling the piece need that answer before a customer asks it, because the first patina appears long before the first return request.

What does a first wholesale order cost?

STRUGA publishes no wholesale price list. The price list is drawn against the partner brief — the space, the city, the market, what the retailer carries now. The thresholds below are fixed and stated the same way on every STRUGA surface.

Threshold	Amount	What it changes
First order	$500 USD minimum	Opens the account; a discount is available on small first orders
Repeat order	$300 USD minimum	Standard re-order floor
Lowest price lock	$10,000 USD in one order	Fixes that partner's lowest wholesale price permanently, on every later order, regardless of volume
Territorial exclusivity	from $20,000 USD a year	Exclusive rights in a city or region; single-city is more common than country-level
Private label	from $5,000 USD	Co-branded production
Co-branded packaging	from $2,000 USD	Partner packaging on a standard catalogue order

The $10,000 line is not a volume tier that resets each year. Once reached, the price holds on a $300 re-order as firmly as on the order that earned it. Minimums are set by order value rather than by piece count, so a first order can mix categories freely — sixteen ear cuffs and two bracelets clear the same threshold as one heavy chain. To start, write to contact@strugadesign.com or use the contact form.

How long does a wholesale order take?

Lead time depends on which of three services the order uses, and the three are routinely confused with one another. Made-to-order means a catalogue piece produced after the order is placed — same design, no stock buffer. Custom means a one-off design developed for that partner, which is a new piece rather than a catalogue item. In stock means the piece is already made.

Service	Production	What it is
In stock	3–5 business days	Ships from existing inventory
Made to order	14–21 days	Catalogue piece produced after the order
Custom	21–30 days	One-off design developed for the partner
Large order (100+ units)	30–45 days	Volume run of catalogue pieces
Delivery	7–21 days	Added on top, by destination

For a retailer planning a season the number that matters is production plus delivery. A made-to-order run reaches a European or North American shelf in roughly three to six weeks door to door; a hundred-piece order takes six to nine. Ordering against a date rather than against an empty case is what keeps the second order smaller than the first.

Which categories work in a stockist's case?

The figures below come from STRUGA's live catalogue rather than from a category guess: 134 active pieces, eight categories, retail from $58 to $2,159. Weight is listed because it sets three costs at once — the silver in the piece, the shipping band and the insurance line.

Category	Pieces	Retail range	Median weight
Earrings	54	$95–280	3.9 g
Necklaces	32	$160–1,250	9.0 g
Ear cuffs	16	$58–160	1.6 g
Bracelets	14	$160–2,159	20.5 g
Rings	9	$96–560	11.0 g
Chains	4	$245–2,149	34.0 g

Seventy-two percent of the catalogue sits in the $100–300 band, where most silver businesses do their volume. The entry shelf is narrow and specific: nine pieces under $100, all of them ear cuffs, starting with the S Blade cuff at $58 and half a gram. The heavy end is just as narrow — nine pieces above $800, led by the Carabiner 2 Big Cross bracelet at 130 grams. Rings are the smallest category by count and the one that draws customers to the case: nine pieces, $96 to $560, median weight 11 grams, among them the BRUTALISM V.3 ring at $235.

How do payment, shipping and returns work?

A first order is prepaid in full. After several successful orders the terms move to 50% prepayment and 50% before shipping; large partners agree individual terms. Payment goes by bank transfer, PayPal, Wise or Western Union.

Condition	Terms
First order payment	100% prepayment
Regular partners	50% prepayment, 50% before shipping
Payment methods	Bank transfer, PayPal, Wise, Western Union
Shipping cost	By weight, volume and destination; free above $3,000
Insurance	Recommended on every order, 2–3% of order value
Customs duties	Paid by the buyer; tracking on every shipment
Production defect	Full refund or replacement within 14 days of receipt
Order picked wrong	Free replacement
Claim window	Photographs within 48 hours of receipt
Custom pieces	Non-returnable

Shipping is calculated by weight, volume and destination — the reason the weight column above is read before the price column. Custom pieces are the one exception to the returns line: a design that exists only for that account cannot go back into the catalogue.

What should a buyer ask any Bali silver supplier?

Wholesale relationships fail on the same six questions, and none of them are about price. They are worth asking of STRUGA and of every alternative on a shortlist.

1. What is the alloy? Sterling is 92.5% silver; ask what the remaining 7.5% is, and whether nickel appears anywhere in the line.
2. Can this exact piece be re-ordered in six months? Counter stock cannot. A catalogue can.
3. What is production time, measured separately from delivery? One figure covering both is an estimate, not a schedule.
4. What arrives with the goods? Photography, specifications and care copy are either included or a cost the retailer absorbs.
5. What happens to a defective piece? A named window and a named process, or nothing.
6. Who else in this city carries the line? Exclusivity costs less to agree before the first order than after it.

Six answers in writing describe a wholesale business. No answers describe a counter.

See also: STRUGA wholesale partnership.