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Trade · Stockists

STRUGA for concept stores and galleries

Dark experimental silver, made by hand, carried by a small number of design-led spaces worldwide. The conversation we have with a stockist is the one we have with a collector — object, form, weight, surface. Only the topics change: volume, lead time, the shelf it sits on.

Apply to stock STRUGA

Who we work with

Spaces that treat an object as the point.

We keep a limited number of stockists per city, so the work stays distinct where it lands. We are likely a fit if you run:

  • Concept storesWith a point of view, not a catalogue.
  • Design & art galleriesThat carry wearable objects.
  • Jewellery boutiquesThat sell by the piece, not the trend.
  • Museum & institution shopsWith a curated table.

If your buyer reads an object before they read a price tag, we speak the same language.

The work

925 sterling silver. Raw stones. Carbon.

Eleven design families, grouped into five worlds — these are the brand's languages, not seasonal collections.

  • Everyday architectural form. The brand's spine.
  • Objects with personal symbolic weight: amulets, talismans, stone.
  • Experimental form. Prototypes, exceptions, one-offs.
  • Union rings and made-to-order pairs.
  • The pieces that hold the most attention.

Every piece is made by hand, in small runs. Forty-two of the hundred and thirty-four pieces are single objects — the amulets of the Ritual world: once sold, a piece is gone and does not return to the line sheet. Carbon runs its own route, as an individual commission with the palette agreed. Nothing is plated to fake a finish — the darkening is the material, not a coating. We call this Living Silver: a piece arrives light and darkens with wear, and the patina reads as a map of how it was carried. That gives the buyer something true to say across the counter — and a thing that sells itself.

Why it moves off the shelf

Nothing else like it nearby.

Darkened, non-plated silver in experimental form, in small runs and one-off pieces. A customer doesn't recognise it from somewhere else — and the limited-per-city rule keeps it that way.

It comes with its own story.

Living Silver darkens with wear; two of the same piece age differently on two people. That is a sale your staff can make in one sentence — the way you'd describe a material, not a pitch.

The brand carries its own weight.

Photography, descriptions and care notes arrive in the brand's voice, ready for your floor and your channels. Larger partners get marketing support on top.

How it works

  • 01
    Apply.Tell us about your space — its aesthetic, its city, your buyer — and what you'd want to carry.
  • 02
    We review the fit.Every application is read by a person. We work with a limited number of stockists, so this is a conversation, not an automatic account.
  • 03
    You receive the line sheet and terms.Against your brief, we send the wholesale line sheet — pieces, specifications, prices and the opening-order minimum.
  • 04
    First order and onboarding.We agree the opening selection and lead time; you receive photography, descriptions, care notes and 925 specifications.

Terms, in outline

The exact figures sit in the line sheet, sent against your brief. The frame is simple.

  • PricingWholesale on the line sheet; there is no public list. The margin works on the standard the trade expects, and conditions open up as the partnership matures.
  • Opening orderA minimum applies to the first order, with a lower threshold on repeat orders. One-off custom pieces are agreed on their own.
  • Lead timeCatalogue pieces are made to order: silver in about two weeks, with a stone about three, carbon about four. Custom and Dark Union, three to six weeks. Transit sits on top, about a week.
  • PaymentThe first order is prepaid in full; established partners move to part-payment.
  • ShippingSTRUGA ships worldwide. Every order leaves the workshop for wherever you are.

Already stocked at

Poison Drop  ·  47 Store  ·  Hedonist Store  ·  Barefoot Aristocracy  ·  Soul Mate, Phuket  ·  Poison Drop, Dubai Hills

A short list, kept short on purpose — the spaces that already chose the work.

Apply to become a stockist

We read every application ourselves.

Tell us about your store — its aesthetic, audience and city — and what you'd want to carry. We reply to every application personally, usually within a few days. If the work and the space belong together, the line sheet and terms come with that reply.

Apply to become a stockist
STRUGA · TRADE

Frequently asked questions

Didn’t find the answer — write to us, we reply personally.

Ask a question →
01What is the opening order minimum?+

A minimum applies to the first order and drops on repeats. We do not publish the figure: it follows the selection, so it comes in the line sheet against your brief.

02Is there a public wholesale price list?+

No. The line sheet is put together for a specific space — its city, its aesthetic, your buyer — and it comes with the reply to your application.

03How long does a wholesale order take?+

Catalogue pieces are made to order: silver in about two weeks, with a stone about three, carbon about four, running as an individual commission with the palette agreed. Custom and Dark Union, three to six weeks. Transit sits on top, about a week.

04Can a sold one-off piece be repeated?+

No. Forty-two pieces in the Ritual world are single objects: once sold, a piece is gone and does not return to the line sheet. The rest of the catalogue is made to order and repeats.

05How many stockists do you keep per city?+

A limited number, on purpose. A customer should not recognise the work from the shop next door — that is exactly why it moves off your shelf.

06What do you provide for the floor and our channels?+

Photography, descriptions, care notes and 925 specifications, in the brand's voice, ready to publish. Larger partners get marketing support on top.

07Do you ship internationally?+

Yes, worldwide: every order leaves for wherever you are. The first order is prepaid in full; established partners move to part-payment.

Ask a question →

Talk to a person

contact@strugadesign.com

If you'd rather start with a message than a form, write to us directly. A person at STRUGA reads it, from the first reply to the first order.

— Dmitry Strugovshchikov, founder, STRUGA