Best Sellers

What is on this page

The list is built from actual order history, so it changes when buying behaviour changes — not when a new drop needs pushing.

What people actually buy

Two models lead by a wide margin, and both are amulets: the Thorn Amulet and the Classic Amulet, each built around a raw uncut stone. Twenty-nine of the forty-three pieces here are amulets, and thirty-one of the forty-three are earrings.

That is worth stating plainly, because it is not what a jewellery brand would predict. The pieces that sell are not the simplest or the cheapest — they are the ones where every example is different, and where the buyer is choosing one specific crystal rather than a model.

Why uniqueness sells

A raw stone cannot be reproduced. When a numbered amulet sells, that stone is gone: the next one has different colour, different inclusions, different mass.

Buyers appear to read that as the opposite of mass production, and they are right to. Each setting is made for one crystal because the crystal will not fit another.

What else is here

Beside the earrings: seven ear cuffs, two rings, two bracelets and one necklace. Nine pieces on this page belong to CODEX, the world of everyday architectural form — they sell steadily rather than spectacularly, which is exactly what a base range should do.

Silver that ages

The silver here is 925 sterling without rhodium plating. The metal darkens in recesses and brightens where it rubs, so two people wearing the same model end up with visibly different pieces.

Four of the ear cuffs set that silver against carbon fibre, which does not age at all, so the contrast between the two surfaces widens with wear. Silver cleaner reverses the darkening whenever you want.

Read further

• How silver patinates — what the darkening actually is.
• Unplated versus rhodium — why the plating decides everything.
• Sterling silver 925 — the alloy and why it is alloyed.
• Cleaning silver without damage — what to use and what to avoid.