EXPERIMENTAL — the Story of the Form
EXPERIMENTAL — a zone of pure creativity.
Here STRUGA experiments with form and material, works across different styles, and steps beyond jewelry — into clothing, interior objects, any object design.
In jewelry, EXPERIMENTAL takes the familiar things around us and reimagines them — this is how Triple Drills, Mushroom, Pills and BearRabbit appeared.
The family belongs to the world LAB. A world, in STRUGA's language, is a register of the brand — not a product category, not a section of a catalogue. LAB speaks the language of experiment, prototype, exception: forms and things that allow themselves to be a prototype or a provocation. EXPERIMENTAL is the core of that world.
How the form was born
EXPERIMENTAL has no single point of origin — and that is not a gap in the story, it is how the family is built. EXPERIMENTAL is not a numbered form; the founder's own wording is exact: it is a zone.
In the world CODEX, STRUGA births a form that did not exist before and carries it through different types of objects — from a chain link to a pendant, from a carabiner to an earring. EXPERIMENTAL moves in the opposite direction: the form already exists in the world — as a pin, a mushroom, a rabbit — and STRUGA carries it into silver. LAB repeats the surrounding world in its work: the language of nature, familiar things, toys, small elements, carabiners of different sizes. Work here can run in an entirely different style and speak to a different audience.
The path from idea to metal stays the same as for all STRUGA silver: wax model → silicone mold → silver 925 → hand finishing.
The zone also talks to the rest of the brand. BearRabbit carries a body that repeats the form of the BLADE link — a familiar thing meeting the brand's own architecture. The same object shows how far an experiment can grow: BearRabbit may become a separate family under the name Beautiful Frankenstein. That is a working version, not an accomplished fact.
LAB is a forge of ideas: a zone of experimental drops and limited collections, including clothing and interior objects. An experiment here can lead to the birth of a new family.
What the family holds today
Today EXPERIMENTAL names four objects: Triple Drills, Mushroom, Pills, BearRabbit.
Triple Drills lives among the heavy rings — rings made to hold visual weight: larger, more sculptural, more pronounced than the everyday form. In STRUGA this territory belongs to BRUTALISM, THORN, FUSED and Triple Drills.
BearRabbit is worn as a pendant and as an earring. Mushroom and Pills continue the same move: a familiar thing, read again in silver 925.
The world LAB also steps outside silver worn on the body: STRUGA works here with clothing and object design. The suit carries the name WAGI — the name of one specific model, not a clothing line.
How the form lives on the body
An object, in STRUGA's language, is a thing with weight, form and surface, worn on the body. Triple Drills answers with weight: a heavy ring holds visual weight on the hand. BearRabbit on a chain is exactly the case the atlas of forms describes: a pendant is a form; what hangs from it is open.
Then the material takes over. Living Silver is STRUGA's own term: this is what the brand calls its silver 925 left without rhodium plating. The object arrives light and darkens with time; the surface keeps changing with the one who wears it — friction brightens the raised edges, the recesses grow dark. Two identical objects on two different people will look different after a while, because the chemistry of skin is personal.
Natural patina is a map of how the thing is worn.
The beauty of this silver is in the traces of handwork — a slight imperfection, an unevenness, patina and darkening. Imperfection here is part of the beauty, not a defect.
If you choose by intention, LAB is for the experiment. EXPERIMENTAL is where a familiar thing becomes a silver object: view the EXPERIMENTAL family.
