SIGNATURE HEART — the Story of the Form
The fifth form of the brand. SIGNATURE HEART — STRUGA's own heart.
The heart as a visual object is popular the world over. STRUGA looked for its own — a particular, recognizable shape of heart. The search led to SIGNATURE HEART: half smooth, half angular, joining two completely different hearts into one.
SIGNATURE HEART belongs to CODEX. A world, in STRUGA's vocabulary, is a language of the brand — not a product category, not a section of a catalogue. The language of CODEX is the everyday architectural form, the DNA of the brand: clear lines and silver for every day, the form by which STRUGA is recognized.
CODEX is not an observation of the world but a workshop of forms. Here STRUGA brings out a form that did not exist before and carries it across different types of pieces — and that is how recognition appears: a style and a form that read as STRUGA at a glance. CODEX is minimalism: simple lines, simple but recognizable forms. Contemporary experimental minimalism. No stones, no inserts — only pure uncoated silver that oxidizes on contact with the world. SIGNATURE HEART speaks this language in full, from its heaviest object to its smallest.
How the Form Was Born
The chronology of the family is short and exact, and the brand's canon keeps it word for word.
Its evolution ran like this: a light heart, as if bent from wire; then the Solid Heart — heavy, fully filled; then the Heart Lock — a classic clasp for a beaded chain, reimagined as SIGNATURE HEART; and a tiny stud — the smallest object in the brand.
Each step is the same form carried into a different type of piece. The light heart set the silhouette — half smooth, half angular. The Solid Heart answered it with the opposite character: heavy, fully filled — and weight, for STRUGA, is part of an object's character, not a warning. The Heart Lock took the form into construction: a classic clasp for a beaded chain that remains, unmistakably, the heart of STRUGA — the clasp here is not a service detail but the form of the family itself. And the tiny stud brought the silhouette down to its minimum: the smallest object in the brand.
What the Family Holds Today
Today SIGNATURE HEART lives around the neck and on the earlobe. A pendant is a chain with a single hanging object — here that object is the heart. The silver chain is the carrier: STRUGA uses beaded chains closed with the Heart Lock. And the studs: a small earring sitting close against the lobe.
The material is the same as everywhere in CODEX: handmade silver 925, no stones, no inserts. The technique is described simply: a wax model → a silicone mold → silver 925 → hand finishing.
How the Form Lives on the Body
Around the neck, silver turns into architecture: the heart on a chain reads as line and volume, not as decoration. On the ear the form works at the scale of a point — the stud can be worn alone or inside an ear stack, a composition of several piercings, cuffs and forms in dialogue.
STRUGA calls its things objects and artifacts, not "jewelry" in the usual sense. An object is a thing with weight, form and surface, worn on the body. An artifact is the same piece taken in time: a thing that stays with a person for years, often for life, and can pass to the next generation. SIGNATURE HEART is built to be exactly that.
The surface of the family is Living Silver — STRUGA's own term for its silver 925 left without rhodium plating. Silver is alive, it darkens and patinas. A piece arrives light and darkens with time; the surface keeps changing with the one who wears it: friction brightens the raised edges, the recesses darken, and the natural patina becomes a map of how the object is worn. Two identical pieces on two different people will look different in time, because body chemistry is personal.
Patina is a property, not a defect. The darkening of silver is neither a problem nor wear — it is part of the object's identity. STRUGA does not merely allow patina; STRUGA builds it in.
SIGNATURE HEART is STRUGA's own heart: two completely different hearts joined into one recognizable form, carried from a line bent as if from wire to the smallest object in the brand — view the SIGNATURE HEART family.
