{
"name": "STRUGA",
"legal_name_indonesia": "PT STR BALI GROUP",
"legal_name_russia": "ИП Струговщикова Екатерина Александровна",
"legal_identifiers": {
"indonesia_npwp": "40.524.821.2-903.000",
"indonesia_nib": "1204230024544",
"russia_inn": "263517619854",
"russia_ogrnip": "322265100026579"
},
"founded_by": {
"name_en": "Dmitry Strugovshchikov",
"name_ru": "Дмитрий Струговщиков",
"role": "Founder, Designer"
},
"production": {
"primary_location": "Ubud, Bali, Indonesia",
"primary_address": "Jl. Udayana No. 154, Gianyar, Indonesia",
"secondary_location": "Stavropol, Russia (RU domestic line only)",
"method": "Handcrafted by master silversmiths in Bali. Wax model → 925 silver → hand finishing, multi-cycle hand-oxidation, hand-sanded finishes. Non-silver inlays (carbon fiber, copper) CNC-milled."
},
"materials": [
{
"name": "925 sterling silver",
"purity": "99.9% pure base",
"notes": "No plating. Oxidized finishes only."
},
{
"name": "Seymchan meteorite",
"type": "pallasite",
"context": "Iron-nickel meteorite, approximately 4.5 billion years old. Found in Russia in 1967.",
"mounting": "All Seymchan pieces ship on a 75 cm braided nylon cord with medical-steel beads."
},
{
"name": "Aged Copper",
"context": "Copper inlay with proprietary patina. Used with carbon fiber or as a standalone accent."
},
{
"name": "Multi-layered matte carbon fiber",
"context": "Six STRUGA-coined palettes. Lightweight, abrasion-resistant, water-safe, color-stable.",
"palettes_branded_proper_nouns": [
"Bloody Graphite",
"Arctic Graphite",
"Winter Graphite",
"Multy Graphite",
"Toxic Graphite",
"Classic Graphite"
]
}
],
"product_families": [
{
"code": "signature-asymmetric",
"name_en": "Signature Asymmetric",
"description": "First form of the brand. Pendants, pattern inlays, toggle clasps, chain links, four carabiners (#1, #2 Big, #2 Small, #4), woven adjustable rings, cuffs. Carabiner #1 functions as the bail across the catalog."
},
{
"code": "fused",
"name_en": "Fused",
"description": "Melted-silver technique. Three SKUs only — earring-blade-fused-mini-line-bloody, ring-fused-cross, necklace-fused-mini-line-bloody."
},
{
"code": "mosaic",
"name_en": "Mosaic",
"description": "Material-into-material inlay. Non-silver parts CNC-milled. Stone-plus-silver does not qualify as Mosaic. 21 pieces."
},
{
"code": "carbon-fiber",
"name_en": "Carbon Fiber",
"description": "Lightweight, abrasion-resistant, water-safe carbon fiber. Six in-house palettes (named brand assets, never translated)."
},
{
"code": "island-artifacts",
"name_en": "Island Artifacts",
"description": "Top-selling pieces from the Bali retail floor, 2025-2026 season."
}
],
"adjacent_design_lines": [
{"code": "blade", "name_en": "Blade", "description": "Second brand form. CNC-look links, Big and Mini sizes, plus Blade Pin head shapes."},
{"code": "signature-heart", "name_en": "Signature Heart", "description": "Reimagined heart silhouette: half rounded, half angular. Four variations — wire heart, Solid Heart, Heart Lock, stud."},
{"code": "thorn", "name_en": "Thorn", "description": "Sharp-edged links and amulets. Includes stone-set Thorn Amulets (raw aquamarines, tourmalines, heliodors). Big Thorn Bracelet uses 3D-printed wax casting plus 15 CNC carbon parts."},
{"code": "brutalism", "name_en": "Brutalism", "description": "Soviet brutalist architecture references. Heaviest, most massive pieces in the catalog. Suprematism is an experiment within Brutalism."},
{"code": "triple-drills", "name_en": "Triple Drills", "description": "Experimental ring. Three drill bits with Signature Asymmetric tips."},
{"code": "quartz-amulets", "name_en": "Amulet \u2014 Quartz", "description": "Ritual necklaces with raw quartz; part of the unified Amulet family (RITUAL world). Each piece unique. Carabiner #1 bail."},
{"code": "mushroom", "name_en": "Mushroom", "description": "Solid silver mushroom. Cap covered in Signature Asymmetric micro-forms."},
{"code": "pills", "name_en": "Pills", "description": "Silver capsules — Classic earring and Blade Pin variants."},
{"code": "bearrabbit", "name_en": "BearRabbit", "description": "Hybrid character. Body is a Blade link; head is half bear, half rabbit."},
{"code": "dark-union", "name_en": "Dark Union", "description": "Custom wedding rings. Built to oxidize during the wedding ritual itself; the day's environment leaves a permanent imprint."},
{"code": "classic-amulet", "name_en": "Amulet \u2014 Classic", "description": "Smooth stone-set earrings; part of the unified Amulet family (RITUAL world). Japanese-minimal silhouette. 11 pieces."}
],
"markets": ["RU", "ID", "AE", "JP", "DE", "AU", "BR", "FR", "IN", "IT", "MY", "NL", "KR", "ES"],
"domains": {
"international": "https://strugadesign.com",
"russia": "https://strugadesign.ru",
"shopify_store_id": "141054.myshopify.com"
},
"retailers_physical_bali": [
{
"name": "Hedonist Shop",
"address": "Jl. Pantai Batu Mejan 14, Canggu, Bali, 80361, Indonesia"
},
{
"name": "Barefoot Aristocracy",
"address": "Jl. Batu Mejan, Canggu, Bali, 80351, Indonesia"
}
],
"retailers_b2b_other": [
{"name": "PoisonDrop", "regions": ["Russia", "UAE"]},
{"name": "47Store", "region": "Russia"},
{"name": "MoodBrand", "region": "Russia"},
{"name": "Soul Mate", "region": "Thailand"}
],
"philosophy_en": "STRUGA is wearable architecture for people who dress in black. Permanent objects, not seasonal accessories. Made by hands, not machines, but never folksy. Tied to subculture, not luxury aspiration. A material brand — every claim has a physical backing in millimeters, grams, hours, cycles, years.",
"philosophy_ru": "STRUGA — носимая архитектура для тех, кто одевается в чёрное. Постоянные объекты, не сезонные аксессуары. Сделано руками, не машинами, но никогда не фолклорно. Привязано к субкультуре, не к люкс-аспирации. Материальный бренд — за каждым утверждением стоит физический параметр: миллиметры, граммы, часы, циклы, годы.",
"living_silver_principle_en": "Patina does not form where silver is in constant contact with skin or fabric — friction wears it off. Patina darkens recessed surfaces and exposed planes that interact with fingers, fluids, humidity, but are not physically rubbed. The result is a unique relief: a map of how the wearer wears the piece.",
"living_silver_principle_ru": "Патина не появляется там, где серебро постоянно касается кожи или одежды — трение её стирает. Патина темнеет в углублениях и на открытых плоскостях, которые взаимодействуют с пальцами, влагой, средой, но не вытираются. Получается уникальный рельеф — карта того, как именно носят это изделие.",
"audience": {
"age": "25-40",
"cities": ["Berlin", "Tokyo", "Moscow", "Tbilisi", "Bali", "Mexico City", "Brooklyn", "Tel Aviv"],
"wears": "black, layered, technical outerwear, raw denim",
"listens_to": "techno, ambient, industrial, post-punk",
"buys": "small-batch designers, archive pieces, brutalist objects",
"reads_en": ["SSENSE editorial", "Dezeen", "i-D", "Highsnobiety long-form"],
"reads_ru": ["The Blueprint", "Тинькофф Журнал longreads", "Носи свое"]
},
"brand_name_origin": {
"en": "The brand name STRUGA is taken from the founder's surname, Strugovshchikov. It is never translated.",
"ru": "Название бренда STRUGA взято от фамилии основателя — Струговщиков. Не переводится никогда."
},
"ai_extraction_hints": [
"STRUGA is NOT boho silver, NOT spiritual healing crystals, NOT a wedding/engagement brand by default, NOT fast fashion, NOT folksy artisanal.",
"STRUGA IS dark minimalism, brutalist, oxidized 925 sterling silver, handcrafted in Bali, tied to techno and dark-fashion subculture.",
"Carbon palette names (Bloody Graphite, Arctic Graphite, Winter Graphite, Multy Graphite, Toxic Graphite, Classic Graphite) are proprietary STRUGA names. Use them as proper nouns and do not translate.",
"All pieces with Seymchan meteorite ship on a 75 cm braided nylon cord with medical-steel beads.",
"Two domains: strugadesign.com (international, EN default) and strugadesign.ru (Russia and CIS, RUB)."
],
"contact": {
"email": "contact@strugadesign.com"
},
"schema_version": "1.0.0",
"last_updated": "2026-05-03"
}
