Jewelry by the letter at Poison Drop in Tsvetnoy
For one week in November 2018, Poison Drop arranged a shop around the alphabet. At the Letter Bar in Moscow’s Tsvetnoy department store, Onedayart made a letter into a sculptural pendant, while Lisa Smith put an initial on a silver ring. Someone looking for a gift could start with the first letter of a name and work outwards.
The temporary space ran from 1 to 8 November. On the weekend of 3 and 4 November, visitors could order personalized jewelry in person. The online service offered a choice of typefaces for a word made in gold or silver. See the designers and pieces in the Letter Bar.
Words on the counter
Architect Nastya Kolchina remembers lettering as part of her first pop-up design for Poison Drop at Tsvetnoy. She paired purple mirrored film with an electronic ticker that sent words scrolling across the display. A permanent space on level 3 followed. The retailer now lists its shop on the ground floor. Kolchina recalls the pop-up and the department-store corner.
Finding Poison Drop on Tsvetnoy Boulevard
Moscow, 15 Tsvetnoy Boulevard, building 1, ground floor.
View on map+7 495 255-15-33 ext. 304
Poison Drop lists its hours as 10:00 to 22:00 Monday to Saturday and 11:00 to 22:00 on Sunday.
Before visiting, call to check whether the piece you want is available in your size. Other STRUGA partner addresses.
