Poison Drop in Krasnodar and the two sides of a window
A jewelry window generally asks you to look in from the street. When Nastya Kolchina designed Poison Drop in Krasnodar, she gave the window another job. From the side passage of the mall it was a display. From inside the shop, that same stretch of glass was a mirror for trying on jewelry.
Along the back shelf
In her 2022 account of the design, Kolchina describes looking for a different way to show chains. She set a long shelf at the far end of the shop. The jewelry trays shared it with photographs, books and magazines. Rather than stand over a single tray, you could browse the length of the shelf, much as you might run your eye along a row of books.
The entrance introduced another maker. An abstract sculpture by Vasily Isakov stood at the entrance. Kolchina drew attention to the marks of handwork on its surface. In the retailer’s photograph, ripples catch the light on the right of the doorway. The nearest display counter, with its flat sides and crisp corners, gives a sense of just how uneven that surface is.
Poison Drop at Galereya Krasnodar, 313 Volodi Golovatogo Street, ground floor.
View on map+7 800 775-07-19 ext. 312
Open daily, 10 am to 10 pm. To check whether a particular STRUGA piece is available to try on, contact the shop.
